Imagine walking into a jewelry boutique where every piece looks like it belongs in a fairy tale. That’s the magic of Van Cleef, a brand that has been dazzling the world with elegance, innovation, and a touch of mystery for more than a century. But what exactly makes this French jewelry house so iconic? The Origins of Van Cleef & Arpels Van Cleef & Arpels was born in Paris in 1906, founded by Alfred Van Cleef and his brother-in-law Charles Arpels. Their partnership wasn’t just about business—it was a marriage of love and creativity. Alfred’s wife, Estelle Arpels, was the connection that joined the two families, sparking a jewelry legacy that still thrives today. From the beginning, the brand stood out for its artistry. Instead of making ordinary luxury items, Van Cleef & Arpels created stories in gemstones. By 1925, the company had already won the Grand Prix at the International Exhibition of Modern Industrial and Decorative Arts for its innovative designs. What Makes Va...