In the vast and competitive world of PC hardware and gaming gear , one brand is quietly dominating an entire region— Pichau , a Brazilian company that has evolved from a modest electronics store into a powerhouse synonymous with custom PCs, eSports, and digital innovation. While most international gamers focus on brands like Newegg or Micro Center, Pichau has carved out a niche by prioritizing local market needs , nurturing a unique gaming culture in Brazil, and delivering high-performance hardware at prices more accessible to South American consumers. This isn’t just a retailer—it’s a cultural force. 🔧 From Garage Store to Tech Empire: The Rise of Pichau According to Exame.com , Pichau began as a small family business in Joinville, Santa Catarina, focused on computer parts and accessories. What started in 2007 as a humble venture has now become a top-tier name in Latin American e-commerce , recognized for its custom gaming rigs , hardware bundles , and exclusive gaming events...